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Writing is a dream job, but not for everyone.

Some writers are hired to write product descriptions for catalogs, and some turn out to be J.K. Rowling. Unfortunately, however, most writers have a better chance of writing product descriptions than they do of becoming best-selling authors.

The reason is that each form of content writing has its own style. News is delivered AP style, in short, informational paragraphs with the meat of the story at the top. Blogging is personable, friendly and often opinionated. Ad copy is short and persuasive. White papers are long, they describe a problem and provide the solution. But, regardless, each and every category is content, and each style writers master makes them more valuable and in demand.

“Ideation” is a marketing industry buzzword that describes the creative process of finding a subject, title and angle to write about and ideation begins with analytics. Most ideation is done in a team setting, but freelance writers are usually on their own. Which is why it’s helpful to know how professional marketing teams generate ideas.

Many say that it is important that one needs to write for themselves and no one else

In theory it sounds great but that is not a very practical idea. What is equally important is getting your work published. Content writing internships only make sense if you can actually get a chance to get your work out there.

Study of your subject is an important part of content writing internships. Getting to pick a subject of your own choice will only make your content better. If you’re passionate about the topic you’re working on, it is an understatement that it will reflect well on your writing skills. At the same time, if you’re indecisive and cannot pick a topic, you should not be left hanging with that block.

Source - WeIntern